Unique Value Proposition – 5000 Classic Songs to make you nostalgic. A magic box that makes you nostalgic and takes you back in time. No Wi-Fi and Internet connectivity is required at all in its first version. Not to miss a battery that makes it portable, an FM Radio receiver, and a remote to make it simple to operate. It has a classic radio look with modern connectivity options. Saregama Carvaan was born with 5000 pre-loaded evergreen songs on an easy-to-use device. All of these tracks are already available through Apple Music, YouTube, Spotify, and other streaming apps however, Saregama still saw an enormous untapped market – A middle/old age population who wants a simple product that just works without mobile and Internet connection. Saregama was sitting on a massive collection of songs that “Saragema Carvaan” channeled to many people.
On Spotify, you can access up to 100,000 tracks from Saregama! Just to list a few here, 11,800 Hindi tracks, 8000 Punjabi tracks, 8000 Telugu tracks, 7000 Malayalam tracks, 3000 Kannada tracks, 26,000 Bengali tracks, 6000 Marathi tracks, 1400 Odia, 18,300 devotional tracks, and many more. The company HMV (first 100 Years), now Saregama (since 2000), has been there since 1901 and owns the rights to thousands of tracks in various Indian languages. Product Video – 2.44 mins Why did Saregama come up with Carvaan? Sit back, enjoy and recall the memories of the song you have. Just switch it on and the music starts and continues with an auto-playlist. A product that just works out of the box without any configuration. There is a huge volume of people in India, who want to listen to music in their own comfort without any hassle of technology, subscription, or the Internet. The answer is – This product is primarily not for tech-savvy users. You are spot-on, I am sure the CEO & many team members would have thought the same way many times before they thought it was a good idea to go ahead. Wondering with Bluetooth speakers and Spotify, why do we need a specialized device? Quote – “Carvaan is not just giving music but memories connected to music along with the convenience of listening to music” Vikram Mehra CEO Saregama.
A mouthful of features and yet the simplest form of product that anyone can operate. It’s hard to say what Carvaan is in a single word – It’s a collection of 5000 preloaded evergreen songs and radio programs from 50+ Years, has FM Radio, Bluetooth Speaker, USB drive for additional songs, classic radio looks, and an excellent speaker. As a music lover and a passionate technology product person, I got hooked to Saregama Carvaan 4-5 years back when they launched, and I absolutely love it.
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